Quantitative Analysis Discussion Research Project

Quantitative Analysis Discussion Research Project

Quantitative, Analysis, Discussion, Research, Project

Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide  a succinct synthesis of the key themes in a way that articulates a  clear point, position, or conclusion supported by research.

You are a marketing manager for a company that makes ready-to-eat  breakfast cereals. Your company recently initiated a loyalty program for  consumers, which resulted in a large purchaser database. The brand  managers are eager to mine the available data, which they can use to  design more effective promotional programs.

The management of your  organization believes that to be effective, these programs have to take  into account significant cross-region (i.e., the East Coast, the West  Coast, the Midwest, and the South) purchase differences. Your task is to  test the hypothesis that there are significant cross-region differences  in purchasing patterns.

Management has suggested that you use six  different two-way comparisons (directly comparing each region with every  other region), with each two-way comparison being suggested at the 5%  level.

Assess how appropriate management’s proposed use of hypothesis  testing would be to validate management’s belief in cross-region  purchase differences.

Explain the goal of this hypothesis testing experiment.

Describe the mechanics of this hypothesis testing process.

Explain why the organization would go through the trouble of  hypothesis testing in this situation. Support your discussion with  relevant examples, research, and rationale.

You are a manager working for an insurance company. Your job entails  processing individual claims filed by policyholders. In general, most  claims are relatively minor, costwise, but a few are quite expensive.

Each quarter, you compile a report summarizing key claims statistics  that includes the number of claims submitted, the mean cost per claim,  the median cost per claim, the proportion of claims being litigated, the  number of emergency procedures, the proportion of men versus women, and  the average age of claimants.

Your measures are computed separately for  the southern and northern regions, and you are interested in  determining whether or not there are statistically significant  differences between the two regions on each of the aforementioned  measures.

Evaluate which comparisons would require the use of the t-test and which would use the chi-squared test.

Explain your answers. Support your discussion with relevant examples, research, and rationale.

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In the past several weeks, you have been introduced to a range of  statistical data analysis tools. Consider what you have learned in the  context of progression of data, information, and knowledge. What are the  specific techniques you would consider most helpful in transforming  information into knowledge (as opposed to just translating data into  information)? Support your discussion with relevant examples, research,  and rationale.

The final paragraph (three or four sentences) of your initial  post should summarize the one or two key points that you are making in  your initial response.

Submission Details:

Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.100% original no plagiarism

RUBRIC

Excellent Quality

95-100%

 

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84  points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76  points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49  points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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