Integrated Marketing Communications Ethics Activity Discussion

Integrated Marketing Communications Ethics Activity Discussion

First Amendment

The work we perform in communications in the United States is governed by — and protected by — the First Amendment. Look up the First Amendment. https://constitutioncenter.org/interactive-constitution/amendment/amendment-i (Links to an external site.)

Answer these questions in a document of no more than two pages:

What are the five freedoms discussed?

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How are these freedoms related to the practice of “Integrated Marketing Communications” and the field of “public relations” as we know them?

How do these freedoms affect the information we provide to consumers/clients/employees and others

Law and Ethics Discussion

Teaching Co-Workers About Law and Ethics

Your boss wants you to help others understand that communications is a business with rules governed by law and guided by ethics.

Research a U.S. legal decision that affected journalism or communications and subsequently affected communications over the media as we know it. You may consider cases from history or the modern age, including any cases that may involve social media behaviors.

NOTE: If you google “legal decision that affected journalism” you will find many different links.

Prepare a report of no more than 2 pages containing this information:

Summarize the case, including what happened and what was determined by the law

Explain why you think it is important for everyone on your staff to know about this case and its effects on the practice of communication.

If there are any “key lessons” for people to follow or learn from, also include those in this report.

99

Marine Park Visit Discussion

Prepare a paragraph of about 250 words describing a place you have visited/vacation you went on.

Then, go back and remove all of the “to be” verbs — am, is, was, were …. and REPLACE those with other verbs that tell your story better.

Australian National University Global Epidemic Newspaper Story Discussion

Newspaper story must include:

A minimum of 1,000 words

At least three quotes from three separate individuals

You will be graded on the requirements above, as well as the overall story, clarity, structure of the story, and grammar.

You must also label (on a separate page) whether your story is informative, persuasive or entertainment. You must also identify your target audience, as well as the criteria (prominence, proximity, timeliness, oddity/uniqueness, consequence, human interest).

RUBRIC

Excellent Quality

95-100%

 

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84  points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76  points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49  points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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Integrated Marketing Communications Ethics Activity Discussion

Integrated Marketing Communications Ethics Activity Discussion