Chipotle Mexican Grill: Decisions Based on Market Information and Ethics Considerations.

Chipotle Mexican Grill: Decisions Based on Market Information and Ethics Considerations [Originality Check]OverviewBusiness professionals must be able to create customer value by understanding the challenges in the marketplace and devising solutions to those challenges through strategic marketing. This traditional framework for attracting consumers must further incorporate new digital tools as appropriate, including e-Commerce, online, mobile, and social media modes for engaging customers.The purpose of this assignment is to consider whether market positioning and business practices were consistent with Chipotle’s stated business purpose, and how these considerations may affect future decisions. Based on market information and ethical considerations, students will define performance indicators for measuring success, explain how these indicators reveal ethical behavior to stakeholders, and recommend strategies that are aligned with Chipotle’s present or a proposed new business purpo

order now