BADM 214 Principles Of Marketing Research Essay

BADM 214 Principles of Marketing Research Essay
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Instructions

BADM 214 Principles of Marketing Research Essay

BADM 214, Principles, Marketing, Research, Essay

It is very important for people to know and understand the events that are happening across the globe. This assignment is designed to have you read one article from a newspaper, magazine, or web site and to analyze those articles. Forbes.com and Mashable.com are good websites, but you can also search the web for news regarding a marketing topic from our book. Articles should pertain to events happening in our world today, such as something you see in the news.

Do not pick an educational article that gives advice, as this is not a current event. If you would like to double check that your article is appropriate, you may email a link to the article (this is not required) no later than 48 hours before the due date.  Make sure you include which chapter and topic apply to the article.

This assignment should be typed, but you may use the format on this page. Make sure you use the headings (Topic, Title, Article Source….), not just numbers. Paragraph form is not necessary. This assignment is worth 100 points. Please email me with any questions.

You are to include the following criteria in your assignment (notice criteria continue on second page):

  1. Topic: 10 points
  2. What is the topic of your article?
  3. What chapter AND subject content in our book does it relate to? If the topic does not correlate with the chapter and subject you state, you will receive zero points.
  4. Title: 5 points
  5. What is the title of your article? Use exact wording.
  6. Article Source: 10 points
  7. Where did you find the article? Be specific. Insert link to article.
  8. What date was the article published?
  9. Summary: 25 points
  10. Briefly, in your own words, summarize the content of the article.
  11. Five sentence minimum
  12. Reaction: 20 points
  13. Take a position on the issue contained in the article.
  14. How do you feel about the event?
  15. How does this event affect you? If the event does not affect you, choose another article.

iii. Four sentence minimum

  1. World Impact: 15 points
  2. How does this event impact the world?
  3. Three sentence minimum
  4. Grammar/Spelling: 15 points

This is an example of a current event assignment from a different course, but it is a good guide as far as formatting goes!

Current Events Assignment #1

BADM 105: General Business Administration

  1. Topic:
  2. The topic of this article is entrepreneurship.
  3. This topic is discussed in Chapter 6, Starting Your Own Business: The Entrepreneurship
  4. Title
  5. “Fiji Water’s David Gilmour Takes Aim At New Start Up”
  6. Article Source:
  7. http://www.forbes.com/sites/stevenbertoni/2013/02/13/fiji-waters-david-gilmour-takes-aim-at-new-start-up/(Forbes.com)
  8. February 13, 2013
  9. Summary:
  10. David Gilmour is a serial entrepreneur that has founded over twelve companies. His Fiji water is the number one imported water in the United States. In 1969, he opened the first of many South Pacific Hotels. His latest start up is Wakaya Perfection, which is a powdered ginger product. The product is made on his private island in Fiji.
  11. Reaction:
  12. Take a position on the issue contained in the article.
  13. How do you feel about the event? I am impressed that David Gilmour has been and continues to be successful at 81 years-old. The article explains that Mr. Gilmour has worked hard to achieve his current success. He is the perfect example of a serial entrepreneur.
  14. How does this event affect you? Knowing how important entrepreneurship is to our nation’s economy, this article reminds me that although many start-ups fail, many do succeed. Mr. Gilmour’s story reminds me that hard work and calculated risk-taking can pay off in the long run. This article makes me think harder about my quest to be a successful entrepreneur in the field of facial products.
  15. World Impact:
  16. Mr. Gilmour has started businesses in many different countries. His ventures have impacted the global economy, and his products and services continue to enhance consumers and businesses. His new ginger powder product is already being sold on Amazon.

 

 

RUBRIC

Excellent Quality

95-100%

 

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84  points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76  points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49  points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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